In this article, Bolter and Grusin aim to trace these histories of immediacy, hypermediacy, and remediation: We will begin by showing how the. In chapter one of this text, the authors discuss immediacy, hypermediacy, and remediation. Fittingly, they offer the disclaimer that they make no. Bolter, J. D., & Grusin, R. (). “Immediacy, hypermediacy, and remediation.” In Remediation: Understanding new media. Cambridge: The.

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Immediacy, Hypermediacy, and Remediation – Accessing Rhetoric

Bolter, Jay David, and Richard Grusin. The MIT Press, In chapter one of this text, the authors discuss immediacy, hypermediacy, and remediation. Fittingly, they offer the disclaimer that they make no claim that any of these three concepts are universal truths, but rather that they are practices of specific groups at specific times.

Transparent Immediacy Discussion of this term should really consider each word separately. This is to say, users want remeviation immediate connection with the medium. By extension, when one is using video to communicate with another, he or she has an equal or greater sense of this immediate contact, yet with the individual on the screen.

In hypermedia settings, the user is continually brought back to and made aware of the interface. If the logic of immediacy leads one either to erase or to render automatic the act of representation, the logic of hypermediacy acknowledges imemdiacy acts of hupermediacy and makes them visible.

The authors reference a number of early devices, such as the diorama, the phenakistoscope, and the stereoscope. Hupermediacy devices, characterized by multiple images, moving images, or sometimes moving observers, seem to have operated under both these logics at the same time, as they incorporated transparent immediacy within hypermediacy.

Like such earlier devices, the online video conversation Immwdiacy is a sort of unique combination of striving for both transparent immediacy and hypermediacy.

Immediacy, Hypermediacy, and Remediation by Bolter, Jay David + Richard Grusin

By the use of the video, it places the user right in front of a human conversant, including the awareness of sound, appearance, gesture, facial expression, etc. In this way, the interface strives to remove the controls one has to use when communicating via IM, Chat, email, telephone, etc. In this way, the interface is pushing for hypermedia, to make the interface as interactive as possible. Of course, one can also post a video response, which presents another series of steps and tools to post such a response.


Placed in the context of the hypermedlacy video conversation OVC. This means that conversants may not feel the co-conversant is live, such as with a synchronous Skype or video conference, but clearly, there is the recording of a real person on the screen; it was just filmed at some previous point in time with an identifiable timestamp of the upload.

In other words, no one is really deceived by the OVC, not to the extent that the interface becomes so transparent, one forgets that the conversant is not actually in the room or that the conversation is remeddiation live.

However, the merging of the two logics—transparent immediacy and hypermediacy—can create a simulated feeling of presence. This term refers to the idea that all new media and virtually anything can be considered new media at its inception relies on one or more preceding medium, which it refashions or repurposes.

Now, we can still see that many new media examples draw on preceding media. For example, online video draws on depending on its purpose television, telephone, and face-to-face FtF communication. With the OVC in the asynchronous online classroom AOCthe instructor attempt to add some level of human presence to the classroom interactions that would otherwise not have any due to their distance education nature. In the way, the image is a representations ijmediacy the individual, and one sees it as such partially due to the hypermedia aspect of users having to interact so much with the interface.

Immediacy, Hypermediacy, and Remediation

Ideally, there should be no difference between the experience of seeing a painting in person and on the computer screen but this is never so. The computer always intervenes and make its presence felt in some way, perhaps because th viewer must click on a button or slide a bar to view a whole picture or perhaps because the digital image appears grainy of with untrue colors.


Transparency, however, remains the goal.

The OVC is essentially just online video; it does not offer any radically new feature beyond what has been available for quite some time: Video as a communication tool is generally used in a synchronous manner with tools such as Skype, video IM, and teleconferencing.

BolterGrusinimmediacyremediation. Media studies are by immediacj the most fun I immediach […]. Wow thank you so much for this blog, the reading I had to do was so complicated but I finally understand the concepts now.

This makes us wonder: Immediacy, Hypermediacy, and Remediation. Last accessed 28th November […]. Thanks for such a wonderful analysis. Your article was useful in helping me write a research paper on Remediation. Such an excellent analysis.

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Comment From Everyday stuff: Comment From Robust Note Taking: Bolter La bella vita on September 27th, at 9: Comment From Enlightened on August 13th, at 7: Comment From Clive Castro on June 8th, at 2: Comment From Diligent Writers on June 19th, at 2: Comment From Ella on January 23rd, at 6: Really helped me understand what all these concepts mean…thank you!

Comment From Lynn on April 14th, at 9: Your article is clear and easy to understand, its helping me with my media module! Comment From Who is who? i,mediacy

Leave a video comment? Initially, this blog detailed my doctorate and dissertation. I completed that life chapter and devote this blog to writing, content design, and user experience. Now, it sits, pretty much archived, yet containing much solid info. Metaphor formation is the fundamental quality of the human intellect.